I think that this can kind of improve the asthetics of notebooks. Sure, their purpose is to provide portable computing, by why not look good too. Sure it costs more, but maybe it will inspire the competition to make products that look good, and drive price down as well.
My PC looks good, I'd want my laptop to as well.
Then again, a regular workhorse IBM notebook, while not flashy, is pleasing it it's own sense.