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News - Western Digital rebranding all Green drives to Blue drives.
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OrionCheung
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Post News - Western Digital rebranding all Green drives to Blue drives. - 10-29-2015, 23:32 | posts: 117 | Location: New York City, NY

Western Digital rebranding all Green drives to Blue drives
http://www.wdc.com/en/products/products.aspx?id=780
Quote:
Same Drive, New Family
We are making changes to simplify the hard drive selection process for our customers by consolidating our mainstream PC product offerings to only the WD Blue family. All current WD Green capacity, cache and form-factor configurations will remain available through their lifecycle, but under the WD Blue brand*. Although WD Green hard drives are part of a new family, they're still the same reliable hard drive you've grown to know and love over the years.

*The WD Green hard drive functionality will remain the same. However, it will now have a WD Blue label with a slight change to their model numbers (ex. WD60EZRX will now become WD60EZRZ).
   
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CalculuS
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Default 10-30-2015, 00:08 | posts: 2,763 | Location: Netherlands

So now we won't be able to tell apart the normal HDD's from the crappy ones? Great
   
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Default 10-30-2015, 01:08 | posts: 6,453 | Location: Australia

Quote:
Although WD Green hard drives are part of a new family, they're still the same reliable hard drive you've grown to know and 'love' over the years.
Um, yeah...

Bad move. People buy the blue drivers because they want something seemingly more reliable and faster than a green drive.

I think they had a meeting and it went something like this:
'Oh look guys, green drives are selling really poorly. I know, let's call them blue drives, since blue drives sell better, and we can then sell more of them. Brilliant!'.

A turd by any other name still smells like s*!t. Of course, now they will be selling them with a blue label, they will likely charge more. You know, because blue drives are better, and everyone knows a red Ferrari goes faster.
   
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Corrupt^
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Default 12-07-2015, 18:09 | posts: 6,597 | Location: Belgium

Quote:
Originally Posted by thatguy91 View Post
Bad move. People buy the blue drivers because they want something seemingly more reliable and faster than a green drive.
If I wanted that, I'd buy blacks or enterprise tbh.
   
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CrazY_Milojko
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Default 12-16-2015, 22:37 | posts: 1,684 | Location: Serbia, Indjija

WTF!? Didn't know that. OP, thanks for the heads up.
   
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thatguy91
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Default 12-17-2015, 17:32 | posts: 6,453 | Location: Australia

Quote:
Originally Posted by CrazY_Milojko View Post
WTF!? Didn't know that. OP, thanks for the heads up.
All this has done is devalued all Western Digital Blue drives, including those that were always Blue drives to begin with. They should have EOL'd the Green drives that they are renaming and focused on Blue drives.

If they were smart they would have NEVER have announced this, and instead heavily updated their Green drives and added them to the Blue range with different model numbers. However in doing so, making sure that the drives are clearly distinguishable from current Green drives so people don't make assumptions. This includes having different transfer rates etc so people can't say it's just relabelled. If the new drives are consistently 5 MB/s faster, they can't be the same, right? It's poor marketing by Western Digital. It looks like they think the Green drives have a good rapport. However, if this was they case, they wouldn't be needing to remarket them in the first place.
   
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Phillevo
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Default 12-26-2015, 21:23 | posts: 15

Well that's weird!
   
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