The thing that makes these cases ugly is that the front panel is all extreme, but look past it and the shape of the case is what we've all been used to seeing - a tall rectangle. It reminds me of the days when people would slap all these aggressive curvy front bumpers on cars and it doesn't even match the shape of the car.
I'm known for my weird taste that I usually like fugly cases or "different" ones. Deleted(I said it was a bit too much. I called it ugly in general). I took a second better look. I kinda like it.
I like Cougars fans, but this is an butt ugly case. I'll take my Corsair 650D any day over this case. At 61 years of age I have way better tastes then that. It's probably going to be an short lived product (I hope).