| posts: 72
Apple IS a cult. Just look at the amount of fan sites and magazines there are... Cult of Mac? Really? It can't get more obvious than that. Also, I am selling Apple products and we were told to look for NLP methods (massive hints about it during the sales training). Everything is designed so that it attacks the customers right in their weak spots, but people need to be able to buy their products, thus the low success here.